# Search engine optimization (SEO)

### Search terms <a href="#search-terms" id="search-terms"></a>

Google and other search engines pull terms from the **Title** and **Description** of SF.gov pages for search relevance.

This is similar to how search engines use tags added to metadata for some other websites.

:point\_right: When you write a Title and Description for your page, include a combination of words people use to look for your services.

### Dot-gov domain <a href="#dot-gov-domain" id="dot-gov-domain"></a>

Websites with a url that ends in ".gov" are on a **dot-gov domain**.

Websites on a dot-gov domain show up higher in search results than other websites. They are given preference by search engines because of their importance.

This gives you a big advantage in connecting your pages with users. Your page will come up before others in search results, for users searching in or near San Francisco.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://sfdigitalservices.gitbook.io/karl-sf.gov-editor-help-center/sf.gov-and-karl-foundations/sf.gov-concepts-and-structure/structure/search-engine-optimization-seo.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.