# Writing on SF.gov

- [Content principles](/karl-sf.gov-editor-help-center/writing-on-sf.gov/content-principles.md)
- [Content style guide (A to Z)](/karl-sf.gov-editor-help-center/writing-on-sf.gov/content-style-guide-a-to-z.md)
- [Before you write](/karl-sf.gov-editor-help-center/writing-on-sf.gov/before-you-write.md)
- [User needs and user stories](/karl-sf.gov-editor-help-center/writing-on-sf.gov/before-you-write/user-needs-and-user-stories.md): Have a good user need for your page so that your content stays focused.
- [Audience needs vs department needs](/karl-sf.gov-editor-help-center/writing-on-sf.gov/before-you-write/user-needs-and-user-stories/audience-needs-vs-department-needs.md)
- [Talk to an expert (if you aren’t one)](/karl-sf.gov-editor-help-center/writing-on-sf.gov/before-you-write/user-needs-and-user-stories/talk-to-an-expert-if-you-arent-one.md)
- [Decide if you should publish the content](/karl-sf.gov-editor-help-center/writing-on-sf.gov/before-you-write/decide-if-you-should-publish-the-content.md): Sometimes creating a new webpage is not the right answer.
- [When moving to SF.gov, choose content to keep](/karl-sf.gov-editor-help-center/writing-on-sf.gov/before-you-write/decide-if-you-should-publish-the-content/when-moving-to-sf.gov-choose-content-to-keep.md): A few things to think about before you move content to SF.gov.
- [Write your content](/karl-sf.gov-editor-help-center/writing-on-sf.gov/write-your-content.md)
- [Tone and voice](/karl-sf.gov-editor-help-center/writing-on-sf.gov/write-your-content/tone-and-voice.md): Be direct and authoritative.
- [Readability](/karl-sf.gov-editor-help-center/writing-on-sf.gov/write-your-content/readability.md): Write in plain language so everyone can understand your content.
- [Writing for specialists](/karl-sf.gov-editor-help-center/writing-on-sf.gov/write-your-content/readability/writing-for-specialists.md): Your page for industry experts or subject matter experts needs a different tone from pages for the public, and should be written to an 8th grade level.
- [Be inclusive](/karl-sf.gov-editor-help-center/writing-on-sf.gov/write-your-content/be-inclusive.md)
- [Pair writing](/karl-sf.gov-editor-help-center/writing-on-sf.gov/write-your-content/pair-writing.md)
- [Check your content](/karl-sf.gov-editor-help-center/writing-on-sf.gov/write-your-content/check-your-content.md): Go over this checklist before you publish your page.
- [Content resources](/karl-sf.gov-editor-help-center/writing-on-sf.gov/content-resources.md)
- [AI Guidelines](/karl-sf.gov-editor-help-center/writing-on-sf.gov/ai-guidelines.md): Guidelines for using generative AI tools.
