# Before you write

Users of [SF.gov](https://SF.gov/) will be residents looking to get something done with the city.

And sometimes, clarity means not publishing content that will become outdated over time.

## Think differently

You will need to put yourself in the position of residents.

Focus on what they get from your departments and programs, rather than teaching them about the program.

## Gather knowledge

Do research on who wants the service, and what will be a 'deal breaker' for them. That information needs to go at the beginning of the page.

## Make a decision

Only add pages if you can maintain the information accurately.


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