# Structure your content
On screens, most people skim and don’t read every word. Studies show [users read about 20% of the words on a web page](https://www.nngroup.com/articles/how-little-do-users-read/).
They could be reading on their phone, in a busy office, or on a train with inconsistent wifi. When someone is under stress, they have less brain power to absorb information.
They need clear, consistent steps and processes.
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