Understanding content types
Every page on SF.gov uses a content type.
What they are
The content type dictates the design and content elements of the page.
Why we use them
Using content types correctly helps give structure to SF.gov.
User needs
Each type serves a specific user need, like get a service, find out about a meeting, or learn about a news story.
It’s important to choose the most accurate content type for your user need.
Services
Helps San Franciscans get something done
Transaction
A step in a service that the user has to act on, usually by applying
Information Reference information that is not actionable.
Step by step Process involving multiple steps or transactions
Location A place the public needs to visit
Outreach
Informs the public about what SF is doing
News
Press release or announcement
Event Public or community events (not public meetings)
Campaign Ongoing informational or outreach campaign, with a singular message
Department support
Informs the public about what a specific department is doing
About More details about a department’s vision and mission
Resource Collection List of PDFs, data, or resources
Meeting Meeting held by a public body, with agenda and minutes
Profile City leadership or staff staff
Data story Embed data (PowerBI) dashboards, with summaries and explanations
Reports Long documents that are typically not updated after publishing
Agency Landing page for a City department or public body
Sitewide pages
Pages that serve all of SF.gov
Topic
Collects content around a common theme, across multiple departments
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