Campaign

Use for an ongoing informational or marketing campaign from a City department. May need to be paired with a News item when announcing a campaign.

Examples

Things to know

Goals

Have message-focused content that is ephemeral or less City service-oriented.

More options for marketing and engagement, such as photos, videos, and social media.

Campaigns are less directly associated with SF.gov because they have more options to customize the branding with logos and color choices.

Audience

Can be aimed toward a specific audience (like demographic or neighborhood)

URL

sf.gov/title-of-campaign

Campaigns are not automatically linked or made navigable from other content types. You can manually link them as a Related on an Info or Transaction page, or as a Resource or Spotlight from Topic or Agency pages.

Demo page

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