Description

A description is a summary that explains the action the user wants to do.

Description

Descriptions are an optional element that goes under the Title. They should start with key words and help the user decide to read further.

You have up to 110 characters. Don’t reuse words from the title.

While optional, it's recommended to use this with keywords or acronyms not used in the title, so search engines will find your content.

Descriptions often show up in search results, so explain why someone should open that page.

Use (what the user needs to do)
Not (how we think about it)

  • You need a marriage license to get married in California. Get yours less than 90 days before you get married.

  • You can get a copy of a birth certificate for someone born in San Francisco after 1906.

  • Only 2 unmarried persons over the age of 18 years of age with valid legal identification may apply for a marriage license in California. Anyone under 18 must obtain a court order through the Juvenile Court system.

  • The Office of Vital Records is responsible for registering all of the births and deaths that take place within the City and County of San Francisco only.

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