Heading

Clear and short headings help users scan the page quickly.

Write clear, simple headings

People skim when they read on the web. The best way to help them do that is by writing clear, simple headings to anchor your text.

• Start with strong verbs if you can.

• Skip ‘introductions’. Just tell folks what they need to do.

• Do not use questions for your headings. FAQs are harder for people to understand and slower to read.

• Create a logical reading order. Use H3 for headings, H4 for subheadings.* Be consistent in this order to help screen readers understand the page.

*H1 and H2 are built into the page template

Use sentence case

Similar to titles, your headings should be in sentence case, so only the 1st letter is capitalized. This makes it easier and faster to read.

Your heading must explain to the user what the paragraph is about. Be short and concise.

Do not use questions for your headings. It is longer and harder to read.

Do not use puns, jokes or idiomatic expressions in titles. They don’t translate well into other cultures or languages.