We write user needs to understand what a page of content needs to accomplish. If you can complete the following sentence with a strong verb, you’ve got a good start..
As a (user)
I want to (do something)
So that I can (expected action)
We know it's done when
- the user understands something
- the user understands another thing
If you get this right, the rest of your writing will be much easier.
As an immigrant
I want to talk to an immigration attorney
So that I can stay in the US, vote, get a better job, avoid deportation, and protect my family.
We know it's done when the user:
- knows how to contact immigration legal services
- knows how to get help paying for their application
- knows where services are available in their language
As an event promoter in San Francisco
I want to get a permit for my outdoor event
So that I can hold the event.
We know it's done when the user:
- gets the permit (or understands why the permit was denied)
- knows what day and time the permit is good for
- understands how loud their event can be