Titles
The title should reflect what the user wants to do.
Titles should be less than 65 characters, as search results cut off longer titles.
Titles should be in sentence case, so only the 1st letter is capitalized. This makes the title easier and faster to read.
Don’t use puns, jokes or idiomatic expressions in titles. They don’t translate well into other cultures or languages.
Use
Not
Get a marriage license
Marriage: general information
Register a new business
Business Registration Certificate
Start a business
Get your business off the ground
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