Address the user as 'you'

Anything you put on the web is a conversation.

Write as you would talk to real people.

Use ‘you’ for the person getting the service. The department behind the service is ‘us’ or ‘we.'

Clarity is more important than following the rules, so name the department if it’s confusing to use ‘we.’

If you are an independent contractor or conduct business in San Francisco for 7 days or more, you need to register.

If you do business with or receive money from the City, you need to register.