Use active voice

Writing in the passive voice makes your content more difficult to understand.

It also increases the reading level. It usually adds more words to the sentence.

San Franciscans can do what they need to do when we are clear and direct.

Use	Not
You must register your car.	All cars in San Francisco must be registered.
You must pay $25 for a birth certificate. If we look for a birth certificate but can't find it, we will not return your money.	A non-refundable record search fee will be charged.